Pandering

Okay, here's a pet peeve - During sporting events, why do so many advertisers think they can better sell their products by couching it in some ridiculous sport-related setting? Sure, if it makes sense, but.... as an example, I just heard a commercial for windows (not the software, mind you, the kind birds like to fly into!) and it was all ballpark sound effects, and a vendor going through the aisles yelling "Windows! Get your windows here!" Someone yells, "I'LL take a window!" Yeah. Makes sense. Next time I'm at Fenway I'll have to remember to pick up a few!